consulting
For some, excellence is defined by money and wealth, yet we believe excellence is achieved through knowledge and self-reflection. Throughout the past 10 years, my philosophy has been shaped around our success and our mistakes. By being open and honest with my mistakes I am able to self-reflect and in-turn self-improve. So how will this philosophy reflect onto your company?
The diagram to below illustrates a basic yet vital tool towards blueprinting your ideas and business plans. I cannot take credit for this formula, we greatly thank the marketing goo-roos Richard Wilson & Colin Gilligan; authors of Strategic Marketing Management. For each client project there is a marketing management process that uses a proven set of questions; these questions address the themes of planning, implementation, and controlling of all marketing activities. I believe that these 5 steps are the foundation towards future success; business and perhaps life…
- Where are we now? -Strategic & Marketing Analysis
- Strategic marketing analysis and audit is designed to provide the client with a clear understanding of the current market position.
- Where do we want to be? -Strategic Direction & Strategic Formulation
- The strategic direction and strategic formulation is the stage where the focus is on the mission and nature of marketing objectives.
- How might we get there? -Strategic Choice
- The strategic choice section focuses upon the marketing mix and how the marketing mix is changing.
- Which way is best? -Strategic Evaluation
- The strategic evaluation stage focuses on the choices among the alternative marketing strategies that were suggested in the strategic choice stage.
- How do we ensure safe arrival? -Strategic Control
- The strategic implementation and control stage suggests behavioral, social, and analytical measurement control platforms to help in ensuring safe arrival of the strategic marketing process.
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Kindly contact me to learn how to covey strategic utility towards your business. Without a strategic marketing direction, your business can be making some costly mistakes.
