William Bridges

For each client project there is a marketing management process that uses a proven set of questions; these questions address the themes of planning, implementation, and controlling of all marketing activities. Below are a list of the 5 questions that clearly identify the process that is used:

1. Where are we now? -Strategic & Marketing Analysis
   • Strategic marketing analysis and audit is designed to provide the client with a clear understanding of the current market position.
2. Where do we want to be? -Strategic Direction & Strategic Formulation
   • The strategic direction and strategic formulation is the stage where the focus is on the mission and nature of marketing objectives.
3. How might we get there? -Strategic Choice
   • The strategic choice section focuses upon the marketing mix and how the marketing mix is changing.
4. Which way is best? -Strategic Evaluation
   • The strategic evaluation stage focuses on the choices among the alternative marketing strategies that were suggested in the strategic choice stage.
5. How do we ensure safe arrival? -Strategic Control
   • The strategic implementation and control stage suggests behavioral, social, and analytical measurement control platforms to help in ensuring safe arrival of the strategic marketing process.

 

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Kindly contact me to learn how to covey strategic utility towards your business. Without a strategic marketing direction, your business can be making some costly mistakes.