widely unknown marketing extraordinaire

The Corporate Royalty Board meets this Thursday to vote on a 66% sales increase for digital music; rising from $0.09 to $0.15 per track. The raises in rates have to be paid by someone, so who is it going to be? Recording Companies? Apple? Or us, the Consumers? According to Maggie Shiels, a reporter from the BBC, researched Apples financial standpoint on such an increase; and the results would be an overall financial loss. The VP of iTunes, Eddy Cue, states “Apple has repeatedly made clear that it is in this business to make money, and would most likely not continue to operate iTunes Store if it were no longer possible to do so profitably.” Now if Apple nor the Recording Companies don’t “face the music”, (pun intended), we could be looking at a Public Backlash of boycotts, protests and more…Thursdays outcome should be an interesting one.

UPDATE – Thursday 10.9.08: The Corporate Royalty Board met today and had voted against the raise digital download rates. Looks as if iTunes can once again breath a little bit easier.

 The following list below are reasons why companies should consider outsourcing their marketing plan.

 - Professional knowledge and skills that are not available internally
 - Collect an outsider’s perspective
 - Saves on Time Management (doesn’t tie up staff)
 - Results are delivered in a timely and efficient process

Q: What marketing functions should and should not be outsourced?

A: Companies stand to benefit considerably by outsourcing, for example, analytical functions to qualified suppliers if those skills are lacking in-house. But some aspects of marketing are less amenable to outsourcing—those that directly drive marketing strategy.

While computers are important, the CEO and top managers still need to meet regularly with customers. Companies need chief marketing officers to drive marketing strategy and make the most of the company’s customer relationships. And companies still need flesh-and-blood employees to win and service major accounts. (Lin, 2005)

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BizSense Solutions, a locally owned Sales Training and Coaching business, decided it was time to give it’s website a facelift. The site is built around the business’ energy; with sliding buttons, flash news bulletins, and eye catching designs. Feel free to visit my work at www.bizsensesolutions.com; and make sure to contact Mike for any of your business’ sales training needs.

If you or your business is interested in site revamp or even a start-up site; feel free to contact me for a quote. bill@rwbridges.com