William Bridges

 The following list below are reasons why companies should consider outsourcing their marketing plan.

 - Professional knowledge and skills that are not available internally
 - Collect an outsider’s perspective
 - Saves on Time Management (doesn’t tie up staff)
 - Results are delivered in a timely and efficient process

Q: What marketing functions should and should not be outsourced?

A: Companies stand to benefit considerably by outsourcing, for example, analytical functions to qualified suppliers if those skills are lacking in-house. But some aspects of marketing are less amenable to outsourcing—those that directly drive marketing strategy.

While computers are important, the CEO and top managers still need to meet regularly with customers. Companies need chief marketing officers to drive marketing strategy and make the most of the company’s customer relationships. And companies still need flesh-and-blood employees to win and service major accounts. (Lin, 2005)

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