William Bridges

Recently Starbucks teamed up with iTunes bringing a free music promotion to their customers. For the past 37 days, Starbucks handed out free downloads with any purchase. The downloads were single tracks ranging from a vast genre of artists and were handed out daily to customers. This promotion led to many angles of opportunity. For Starbucks, customers were lured in to collect all the downloadable music while attracting them to the in-store “music atmosphere.” For iTunes, new and existing customers were led to iTunes Online Store to redeem the music and build awareness of other music available online. For the artists, what better way to promote your new album? And for the customers, the benefit of enjoying free music while sipping on your grande caramel macchiato (non-fat of course); a perfect example of efficeint promotional collaborations.

The “Song of the Day” pictured above is “Country Girl by Rissi Palmer. Simply click on the image and it will direct you to her personal site where you can easily listen to the track while browsing.

Also feel free to check periodically with Starbucks Entertainment, to see if they will release the tracks you missed out on.